AAAS Fiscal Cliff Microsite

AAAS Fiscal Cliff Microsite

Late on Tuesday, legislators hammered out the American Tax Relief Act of 2012, narrowly averting a plunge over the Fiscal Cliff. Amidst all the posturing and hand-wringing leading up to the deal, it was easy to lose sight of what, exactly, was at stake. If we had gone over the edge, one of the consequences would have been a dramatic reduction in funding for research and development. The American Association for the Advancement of Science (AAAS) is sensitive to these cuts as they would directly impact the scientific community. AAAS decided to prepare an online petition to allow the community to be heard on Capitol Hill and the White House. New Signature, in a very short time, set up an online petition web site which allows users not only to submit textual messages, but also to upload video petitions.

New Signature prepared the Fiscal Cliff petition site using a responsive design. Responsive designs allow the web pages to adapt to the screen size of the viewer, and therefore mobile devices have a perfect user experience since the page layout responds accordingly. No matter how you access the petition web site you will still have a consistent user experience.

landing page with a screen width of 320px
landing page with a screen width of 320px

However, New Signature went even further, and also built a mobile iOS app which will allow users to upload their video petition directly from their iPhone, without having to go through the process of saving the video locally and then uploading it through the web site. AAAS and New Signature decided that in order to encourage participation, the user experience should be as simple as possible – which is why AAAS opted for both a responsive site as well as a mobile app.

One of the key points of the online petition is simplicity. If the process of submitting a petition online is too hard, people refrain from doing it, and you lose the chance of successfully engaging your community.

The Fiscal Cliff iPhone application is simple, free, and easy to use. Among all its features, the app allows you to preview your video before sending it. It lets you switch between the front and the back camera, making it easy to do a self-video petition, or to have someone else talk while you record the video. It is tightly integrated with the Fiscal Cliff web site so that information sent from the app follows the same path as information entered from the web page, thus facilitating the administration process.

Fast execution, excellent customer service, and using technology to power your cause is the New Signature way.

Leave a Reply

Your email address will not be published. Required fields are marked *